Doctor in Business Sciences (Marketing and Media specialization) from Corvinus University of Budapest. Participant in Faculty Management Program of IESE Business School. Master in Business Administration specialising in management and marketing communication from Corvinus University of Budapest.
Nyiró has experience in both academia and business practice. She worked for 13 years in the media and advertising market, on both the agency and advertiser sides, as well as in strategic communication consultancy and market research projects. She has 7 years of background in academic teaching and research, from Bachelor’s to MBA level. Currently, she is an account director at the international media agency OMD, responsible for full integrated media services for clients from telecommunication, FMCG, travel, food and financial services companies.
Lines of Research
Media consumption habits, Media economics, Online marketing, Acceptance and diffusion of technology innovation.