César Moreno Pascual


Bachelor in Civil Engineering (UPM); Bachelor of Law (UNED); Executive MBA (IESE Business School); Master in Research in Business and Economics(ICADE);Social Networks Analysis(Michigan University); PhD candidate in Business & Economics (ICADE; Dissertation 2016 expected: “Networks analysis for knowledge conceptualization in Business and Economics”).

Professional Experience

It has undertaken his company based on Legal advice by telephone and internet for 8 years (1995). He has been board director of multinational insurance and financial sector and also in the entertainment sector. Currently, he teaches at various universities (UC3M and San Pablo CEU) and he is a business consultant, having participated in service development projects in various sectors, including technology and retail. Also in various R&D industrial projects, which have achieved recognition in EU programs H2020.

Lines of Research

Bibliometrics; Networks Analysis; Network-based marketing; Diffusion of innovation; Virality and WOM.